Do you believe that successful and felicitous promotion of the brand of the country is the powerful tool to the world public idea about the country? For me personally I believe in it but have suspicion that that power which create image of Ukraine or even other country,  that brain which manipulate of the public thought situated in Ukraine.But eventually the image of the country in the common sight of the mankind and prestige of the country in the mass media turn to the fertile and fruitful torrent of investments and tourists for the on pole or total oblivion or ignoring in case that brand arose negative feeling in the brains of supposed customers. For this point of view the brand of the country gives us wide field to discuss the ways and effectiveness of that or other promotion programs.

What kind of Ukraine conscious Ukrainians would like to see. What priority to choose and on what direction should we stake? Do we flow along the stream or steer our own boat? People from the team which create this survey and which I take courage to translate by my own manner are sure that they give it below and above.

Project brend "Ukraine": there is the first after twenty years of independence large-scale project, which purpose to develop all-embracing strategy of position of Ukraine to the foreigners. It's wrong to assert that this project was made from the scratch. Due to two decades of existent after independence the word "Ukraine" became well-known around the globe.